Someone is redesigning the Design Thinking process
So What? right? Well, make a search on Google for “UCD process” or “Design Thinking process” and many different diagrams will show up. This means that for someone new in the field, it’s almost...
View ArticleUX research: The future of good business
Something very dear to me, as I saw in my past experiences, that everytime you have the chance to perform some User Research, you bring home loads of new insights that can be translated into new...
View ArticleIs Manufacturing still a big driving force on the final product decisions?
This week I’ve been reflecting on this topic, as my brother shared with me an interesting podcast (Asymcar – The View From Tokyo with Bertel Schmitt) on the topic of manufacturing in the Auto industry,...
View ArticleVCD – Value-centered Design I
Isn’t that Human-centered afterall?… Hi, welcome to 2019 🙂 afterall we are all just returning from holiday season. So, why the title of this post? well, my path in the Design > Product Management...
View ArticleVCD – Value-centered Design II
In 2003 Jess McMullin wrote on Boxes and Arrows: “Value-centered design starts a story about an ideal interaction between an individual and an organization and the benefits each realizes from that...
View ArticleVCD – Value-centered Design III
So, what have I been doing to focus more on Value creation for all? let me go through the tools that I have been using in the past 1,5 years to design products and services around Value and User...
View ArticleVCD – Value-centered Design IV – My theory of Extreme Cases
I started randomly calling these, my Extreme Cases. If I’m working on a new product or service, I find that we have trouble justifying investment on a product development, unless we find an Extreme...
View ArticleHow do you discover the Jobs-to-be-done of your clients?
I found this article from an Innovation company. It’s about Design Thinking process critique. I think the author is arguing on the edge of what a “modern” Designer has in his/her skillset, and what...
View ArticleWhat is a Facilitator, afterall?
I believe this topic has been on the top of the Designers minds. I enjoyed having an external validation of some key points I’ve been struggling the past year. Very often a Facilitator of a workshop is...
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